Full script · Talking head / UGC
For the 18 oz Chicken Jerky Tenders
Before treats, there was just meat.
There still should be. Whole muscle jerky treats for dogs.
2 Ingredients
Real Chicken Breast
High Protein
Grain-Free
No Artificial Colors or Flavors
Content angles
Which angle fits your dog best?
Pick one per video. Tap any card to jump straight to its script.
Full creator brief
Everything you need to make Waggin Train content that converts.
Waggin Train Chicken Jerky Tenders are whole chicken breast, dried into chewy tenders. Two ingredients. That's it. A close-up of the real meat texture does the selling.
5+ lbsFor adult dogs 5 lbs and over. No puppies or tiny dogs on camera.
2
Ingredients
Chicken breast and vegetable glycerin. Nothing else.
#1
Real chicken breast
The first ingredient on the pouch and the listing.
18 oz
Pouch
The bag we're sending you, and the size in the deal. The 30 oz and 36 oz bags are on TikTok Shop too.
1 lb+
Real meat per bag
18 oz is over a full pound, and the bags are stuffed full.
Inside: Chicken Breast · Vegetable Glycerin. Size: We're sending you the 18 oz bag, and it's the size in the deal. Feel free to mention and push the 30 oz and 36 oz bags too.
The proof creators can lean on: show it, don't overclaim
- Flip the bag over: just two ingredients, chicken breast and vegetable glycerin.
- Real chicken breast is the first ingredient, made with whole-muscle chicken.
- Get up close and the real meat texture shows. It looks like real chicken because it is.
- High protein, grain-free, corn-free, no artificial colors or flavors.
- One 18 oz bag is over a full pound of real chicken, so it goes a long way.
- Stays fresh without refrigeration, and the resealable bag keeps the last treat as good as the first.
- It's on sale right now on TikTok Shop for a limited time. Say "the deal," never a price, so your video outlives the deal.
Say these as written. Use them as voiceover beats, on-screen text, or label-flip moments.
Real chicken breast#1 ingredient
Made with 100% real chicken breast. It's the first ingredient on the pouch and the listing.
Two ingredientsProve it on camera
Just chicken breast and vegetable glycerin. That's the whole ingredient list.
Whole-muscle chickenShow the texture
Made with whole-muscle chicken breast. A close-up of the real meat texture shows it.
High proteinKeep it simple
Say "high protein." Don't quote a protein percentage.
Clean labelSay it as written
No added sugar. No corn, wheat or soy. No artificial flavors. Never say "all natural."
Easy to chewEveryday reward
Easy to chew and 100% digestible, even for sensitive stomachs.
Stays freshNo fridge needed
Stays fresh without refrigeration. Keep it in the pantry.
Resealable bagTreats stay fresh
The resealable bag keeps every treat as good as the first.
The dealKeep it vague
"On sale right now for a limited time." Never a specific price, so your video outlives the deal.
Tap any hook to copy it. Lead with tension or a strong claim, never the brand name.
Use each script as a skeleton. Rewrite the beats in your own words, with your own dog.
The non-negotiables for every Waggin Train upload: what to do, and what to never do.
Do this
Vertical 9:16, 25 to 40 seconds
One dog, one 18 oz pouch, talking to camera or voiceover.
Hook first, brand second
Open on tension or your dog's reaction. The hook is the whole ad.
Keep your dog in the shot
Whenever you're holding the bag or talking about it, film with your dog in the background. The crinkle and the smell grab their attention, and viewers watch the dog.
Show the real meat texture
A close-up of the real meat texture is the default. Want to drive it home? Tear a larger piece on camera, and do a practice pull before you hit record.
Show the pouch and the ingredient line
Pouch front readable for 2+ seconds, then just the two ingredients up close.
Push the bigger bags too
We're sending you the 18 oz, but the 30 oz and 36 oz bags are a great fit for big dogs and multi-dog homes, so feel free to point viewers to them. Just keep the deal talk to the 18 oz.
Keep the deal vague
Say "on sale right now" or "the deal," never a price. Give your own reason for stocking up: a picky eater, a multi-dog house, you go through treats fast.
End on the deal
Mention the deal, then point viewers to the link (the orange cart) with the pouch still in frame.
Don't do this
Don't open with the brand
No "Today we're so excited" or "This is Waggin Train." Hook first.
Don't make claims we can't back
No "all natural," "single ingredient," "human grade," "USA," "made in America," or "vet recommended."
Don't promise medical results
Don't say it treats, cures or prevents a health condition (allergies, joints, teeth, immunity). Sharing your own dog's experience is fine.
Don't call it a chew toy
It's a treat, so skip "keeps them busy for hours."
Don't feature puppies or dogs under 5 lbs
It's made for adult dogs 5 lbs and up, so keep puppies and tiny dogs out of the video.
Don't quote prices
No specific prices or percentages off. The deal can change, and your video should keep working. The deal is on the 18 oz Chicken Jerky Tenders only.
Don't name other brands or stores
General "pet store prices" talk is fine. Naming a specific brand or store, or quoting its price, isn't. In the Bag Flip, keep the other treat's brand out of frame.
Don't make the treats sound cheap
Saving money on great treats, yes. "Cheap treats," bargain-bin or clearance framing, no.
Don't answer "where is it made?"
Send those comments to us and we'll get you the brand's answer.
B-roll options: three creator lanes
Proof
The texture close-up
- Close-up of the real meat texture
- Optional: tear a larger piece on camera
- Ingredient line up close
- Other bag (brand covered) vs. ours
- Natural light, pouch readable
- Show it. Don't claim it.
Reaction
Dog in the shot
- Hold up the bag with your dog in the background
- Crinkle the bag and let them react
- Open it so they catch the smell
- Slow-mo catch or chew
- Real reactions only
Value
The pile
- Pour the 18 oz out on the counter
- Show how stuffed the bag is
- Bags stacked for your stock-up
- Point big-dog homes to the 30 oz and 36 oz bags
- Close-up of the tenders in the pile
- "On sale right now" as on-screen text
Creator scripts
Ready-to-film scripts
Use these as a guide, not a teleprompter. Rephrase every beat in your own words. The more natural it sounds, the better it converts.